Absolut apologies.

12 June 2005

My friend Björn is political. Ok, if you want to get philosophical, we’re all political, but he’s really political. In a nice sort of way. So when he asked me to help him and a couple of his party comrades and churn out some copy for an ad that was going to be run in the largest Latvian daily newspaper Diena, I didn’t hesitate. Not for too long anyway.
So there I was, a Swedish-American living and working in Germany writing copy for an ad that was going to be read by a Latvian audience concerning Swedish public policy. Can it get any stranger than that? Sure it can. Because after I was finished, and the central committee had dissected my copy, I was then asked to contribute to the media costs… I guess that’s the body politic in a nutshell.
Anyway, it seems as if the effort has paid off. For Björn and his friends anyway. The ad ran on Diena’s coveted page 3 and the political discussion that’s followed has exceeded all expectations. In both Stockholm and Riga.
Just call me Dr. Spin.

The ad:
sorry.diena.pdf
The Op-Ed page in the Swedish tabloid “Expressen”:
Vi ber om ursäkt
The Op-Ed page in the Swedish newspaper “Östgöta Correspondenten”:
Svenskar som skäms
The Op-Ed page in the Swedish newspaper “Dala-Demokraten”:
Hån mot arbetarrörelsen