Easy reading.
Kurt Beren Geiger on advertising, politics and my life in general.

My friend Björn is political. Ok, if you want to get philosophical, we’re all political, but he’s really political. In a nice sort of way. So when he asked me to help him and a couple of his party comrades and churn out some copy for an ad that was going to be run in the largest Latvian daily newspaper Diena, I didn’t hesitate. Not for too long anyway.
So there I was, a Swedish-American living and working in Germany writing copy for an ad that was going to be read by a Latvian audience concerning Swedish public policy. Can it get any stranger than that? Sure it can. Because after I was finished, and the central committee had dissected my copy, I was then asked to contribute to the media costs… I guess that’s the body politic in a nutshell.
Anyway, it seems as if the effort has paid off. For Björn and his friends anyway. The ad ran on Diena’s coveted page 3 and the political discussion that’s followed has exceeded all expectations. In both Stockholm and Riga.
Just call me Dr. Spin.

The ad:
sorry.diena.pdf
The Op-Ed page in the Swedish tabloid “Expressen”:
Vi ber om ursäkt
The Op-Ed page in the Swedish newspaper “Östgöta Correspondenten”:
Svenskar som skäms
The Op-Ed page in the Swedish newspaper “Dala-Demokraten”:
Hån mot arbetarrörelsen