Easy reading.
Kurt Beren Geiger on advertising, politics and my life in general.

During the months of October and November I had the opportunity to freelance with the nice people over at Pool, an up-and-coming digital agency here in Stockholm. While I was there, I got to meet the Swedish rock legend Janne Schaffer and make the following film for an Evening of Guitar Hero Decandence. That was a lot of fun. But not nearly as much fun as the project that I was actually getting paid to do. And that was a campaign for none other than Scandinavian Airlines…

Scandinavian Airlines “Get Your Facts Straight”.
5 December 2007, Stockholm, Sweden

“Get Your Facts Straight” is the new advertising campaign from Scandinavian Airlines EMEA and the Stockholm-based digital advertising agency Pool. Great fares on a world-class airline might not seem like a hard bargain to sell. But if those fares are to Scandinavia in the middle of an icy, northern winter, there may just be a problem convincing all but the heartiest of travellers. Especially if they come from warmer climates.

According to Cina Andersson, Regional Manager of Business Development at Scandinavian Airlines EMEA, “Our new web-centric campaign is all about finding out that there’s lots of fun and interesting things to do in Scandinavia – even during the coldest months of the year and that Scandinavian Airlines is the best way to travel to and from the region.” Arvid Axland, Communications Strategist at Pool further explained “In order to reach 20 EMEA markets we needed to create a concept that contained emotional touch points for a very diverse audience. It was also important that we developed a concept that contained elements that could be used in non-traditional channels.”

The “Get Your Facts Straight” campaign boasts three films that play upon some funny misconceptions that Europeans have of each other, and especially of Scandinavians. Together with the extensive use of social media and networking websites, the films are designed to drive traffic to the campaign centrepiece, www.scandinavianfacts.com. The campaign also employs widespread banner advertising and a contest to win a weekend trip for 4 to a Scandinavian capital.

Concept: Get Your Facts Straight
Use: 2007-2008, Pan-European
Client: Scandinavian Airlines EMEA
Marketing Director: Cina Andersson
Agency: Pool
Creative Director: Jenny Åberg Hüttner
Creatives: Kurt B. Geiger/Fredrik Jeppsson
Director: Henrik Kindgren
Production Company: Delorean Film
Producer: Haakon Vislie

Contact:
Pool
Arvid Axland, Communications Strategist
Surbrunnsgatan 33
113 48 Stockholm
Sweden
T: +46 8 545 582 19
M: +46 70 449 5219

Check out the films:
Antique Dealer
Ski Bum
Homemaker

Visit the website:
www.scandinavianfacts.com

And see the response:
Pool [in Swedish]: Get Your Facts Straight.
Ads of the World: Antique Dealer, Homemaker and Ski Bum.
Adland: Scandinavian airlines mocks stereotypes with…stereotypes.
Update Or Die [in Portuguese]: Get Your Facts Straight.
Reklamfeber [in Swedish]: Håll koll på fakta.
Coloribus / Advertolog / AdMe: Ski Bum, Homemaker, and Antique Dealer.
Copy & Paste [in Spanish]: Get Your Facts Straight.
Liquid Blender: Get your facts straight.
Apartment 47: Get your facts straight.
The Swedest Thing: Scandinavian Facts.
Add Shots: Scandinavian Airlines - Get Your Facts Straight.
Resumé [in Swedish]: Pools senaste kampanj för SAS.
Werbenews [in German]: Scandinavian its bad.
The Web Awards: Get Your Facts Straight.
Ideenverteiler [in German]: Fakten Fakten Fakten.
My Daily Bread: For Simone.